Up Close and Personal: Why You Need a Personal Branding Video

29 Oct Up Close and Personal: Why You Need a Personal Branding Video

Posted at 01:44h in Blog by

If a picture speaks a thousand words, a video speaks 25,000 words per second. Read on to learn some key reasons why you need a personal branding video.

WHAT IS A PERSONAL BRANDING VIDEO?

A personal branding video can take your reputation and business from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future.

So, if you are you looking for ways to give your brand a more personable, engaging appeal, there’s no more efficient way than a personal branding video. It can help clients and prospects to associate with your personal branding in more positive, informed ways? If this can be implemented into your marketing strategy, then you need to learn all that you can about personal branding videos.

A personal branding video enables you to introduce yourself, showcase what you do for a living, and zero-in on the right person while showing them how valuable you are.

Building a personal brand isn’t hard, it just takes the right content to do so. See below for an in-depth guide on creating a personal brand and how video production companies can help you achieve it.

1. Power of Video

These days, video is the most important piece of content in your arsenal. It engages with audiences in a way that other forms of content simply can’t match.

Think about it this way: if you’re an employer and you’re given one typed-up resume and one 2-minute video, which one are you most likely to watch? More than likely, you’d choose the latter.

Not only is it more enjoyable for you to watch, but it also gives you the chance to associate with their personality. That’s the power that a personal branding video can grant you. 

That’s why videos are the most-used tool for marketing. In fact, 88-percent of video marketers enjoy the ROI of engagement that they receive. If you invest time and resources into a personal branding video, you’ll enjoy ROI as well. But why is video marketing worth it?

The ROI of Video Marketing

Is video marketing really worth it? Research shows us that it is.
In their 2020 report, Wyzowl found:

2. Importance of Personal Branding

Personal branding allows you to connect with your audience in ways you otherwise wouldn’t be able to via copy-based content. Often, the tone in which you write can be lost on your readers.

With a personal branding video, you control the tone and can show off your personality. This creates a more personable side to your company. Now, your customers can see that they aren’t just buying from a company, they are buying from a person with thoughts and feelings.

The more that your target audience is able to connect with you, the more trust they’ll build with your brand. Building trust is important because it increases customer loyalty and jumpstarts a buying relationship with your clients.

The personal brand video helps you connect with both auditory and visual learners on a person-to-person basis. They’ll feel as if they know you well and can trust you enough to purchase the products/services that you offer.

3. How to Strategise

Make no mistake about it, your personal branding video shouldn’t be an ad-lib video that you take with your smartphone. It needs to have a strategy involved. You need to relay a thought-out message to your target audience.

First, decide on the purpose of your video. Who are you trying to connect with? What are you trying to get them to do? How can you relay that to them in your personal branding video?

Next, think about the audience you’re trying to target. It might be helpful to construct a few buyer personas that you can reference as you make the video.

After that, decide on the story that you want to tell in your video. How can you use this video to start building a personal brand, acquire new leads, and retain the clients that purchase your items? Believe it or not, the story you tell can start that entire process.

Take Patagonia, a strong user of personal branding videos, for example. They are an outdoor clothing company that aims to provide clients with high-quality clothing, without harming the environment. Many people resonate with that goal, which is what gets them to purchase Patagonia clothing time and time again.

Take a note from Patagonia’s playbook and be genuine with the personal branding video that you create. Tell your story and trust that it will resonate with like-minded clients.

4. DIY or Professional

Now that you’ve decided you want to create a personal branding video, you have one question swirling in your mind: should you do it yourself or hire a video production service?

There are many things to consider. First, if you want your video to be of the highest quality possible, then you need access to a professional production service’s resources and equipment.

A professional film video production company can also help you construct a distribution plan once the video is complete. How are you going to get that video in front of your target audience to generate engagement?

Simply put, this is an investment in your business. This is a personal branding video you can rely on for years into the future. The higher the video quality, the better impression it leaves on your future clients.

5. The Value of a Personal Brand Video

These days, consumers only want to purchase products from companies they trust. They try to steer clear of the big corporations as much as possible, searching for more personable brands that they can trust.

Your personal brand video is the first step towards that. People will come across your video on various platforms and start to build a connection, as well as brand recall, to your company’s brand.

The personal branding video can help shine your company in a different light. It will help you tell your story, show off your passion, and help customers start to build trust. All of that can lead to more lead generation, higher sales conversions, and customer loyalty.

Start Your Personal Branding Video in Motion Today

Now that you’ve seen all of the benefits and things to think about with your personal branding video, it’s time to get that process started today.

Be sure to read this article for more information on how to effectively create a story for your personal branding video, and every other such video in the future.

For more information and insights, please be sure to reach out via our contact us page and we will be happy to assist you further.